![]() ![]() “I haven’t seen anything like this since Lil Wayne reinvented himself,” says Michael “Sha Money XL” Clervoix, the Def Jam VP of A&R who signed 2 Chainz to the venerable label earlier this year. Music posse cut “Mercy,” where he drops one of the song’s most memorable (and quotable) couplets: “OK, now ketchup to my campaign/ Coupe the color of mayonnaise.” His gift for unshakable wordplay is the reason he was tapped to anchor West’s steamrolling G.O.O.D. With all respect due to Def Jam labelmates Rick Ross and Kanye West, as of today, 2 Chainz is the hottest rapper on the planet. But fans are doing more than just grinning ear to ear over an artist whose signature name-drop and catchphrase (“2 CHAINZZZ!!!”) has become part of the current hip-hop culture lexicon.
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